P.S. FWIW, since Dynamic AI is sending an HTML stream to the browser, any valid HTML code that can be injected into the page via 'rules' script tab, or the assigned CSS -- or even in a formula column in the report -- will get rendered by the browser. Here's a good example of that last one:
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And here's that actual formula (getting the single quotes correct is tricky):
'<b><a style=''color:#E54714''; href = ''http://demo.dataaccess.com/VDF_DynamicAI/index.html?JobId=' + cast(dai_.Order_Number as varchar) +'&CustId=' + cast(j2.Customer_Number as varchar) +'&RepId=' + rtrim(j2.SalesPerson_Id) +'''target=''_webapp''><img src=''images/DF.ICO'' width=''12'' height=''12''>' + ' web view</a></b>'